Browse research papers in Marketing - Business, Management and Accounting Discover 5 academic papers with AI-powered analysis

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Marketing

The study of market dynamics and consumer behavior to create, communicate, and deliver value, including market research, branding, digital marketing, consumer psychology, pricing strategies, and marketing analytics

5 papers in this specialization

Papers

Charting research on international luxury marketing: Where are we now, and where should we go next?

International luxury marketing is a growing but fragmented field, dominated by U.S. and U.K. authors, with limited collaboration and a recent surge in publications. Research focuses on consumer behavior, tools, and core themes, but lacks attention to emerging trends like sustainability and the impact of the Covid-19 pandemic.

Charting research on international luxury marketing: Where are we now, and where should we go next?

This bibliometric analysis of international luxury marketing research (pre-2020) highlights limited academic engagement despite the industry's growth. It identifies key authors, journals, and three main themes: consumers and consumption, tools/methods, and core luxury concepts.

Analyzing the relationship between green innovation and environmental performance in large manufacturing firms

The study finds that green innovation mediates the relationship between green intellectual capital/green human resource management and environmental performance. A firm's environmental strategy is found to moderate the relationship between green innovation and environmental performance, with proactive strategies enhancing the positive impact of green innovation.

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13256104460001241.pdf

Jul 14, 11:02 AM

Chinese Consumers' Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

Chinese consumers' herd behavior towards Korean luxury cosmetics is driven more by social identity needs (self-esteem and recognition) than emotional needs (hedonic and symbolic). Fear of missing out (FoMO) plays a mediating role, strengthening the relationship between these psychological needs and brand involvement, which in turn leads to increased herd behavior.

Corporate social responsibility. A strategy for social and territorial sustainability

The study identifies four types of companies based on their corporate welfare approaches: selective, balanced, family-oriented, and territory-oriented. It highlights the importance of corporate territorial welfare as a tool for social and economic development and emphasizes the need for greater collaboration between companies and their local communities.

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s40991-022-00074-0.pdf

Jul 14, 11:02 AM