Browse research papers in Marketing - Business, Management and Accounting Discover 6 academic papers with AI-powered analysis

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Business, Management and Accounting

Marketing

The study of market dynamics and consumer behavior to create, communicate, and deliver value, including market research, branding, digital marketing, consumer psychology, pricing strategies, and marketing analytics

6 papers in this specialization

Paperzilla Papers in Marketing

It's Beyond Our Control: Analysis of Business Press Coverage of Industry Price Hikes

This study suggests that business news coverage tends to attribute price increases to external factors rather than companies' decisions. The study manually analyzed a subset of 100 articles from a larger dataset, finding that reporters were more likely to cite factors outside of companies’ control. However, limitations exist due to manual coding and subjective interpretation of "fairness."

Charting research on international luxury marketing: Where are we now, and where should we go next?

International luxury marketing is a growing but fragmented field, dominated by U.S. and U.K. authors, with limited collaboration and a recent surge in publications. Research focuses on consumer behavior, tools, and core themes, but lacks attention to emerging trends like sustainability and the impact of the Covid-19 pandemic.

Charting research on international luxury marketing: Where are we now, and where should we go next?

This bibliometric analysis of international luxury marketing research (pre-2020) highlights limited academic engagement despite the industry's growth. It identifies key authors, journals, and three main themes: consumers and consumption, tools/methods, and core luxury concepts.

Analyzing the relationship between green innovation and environmental performance in large manufacturing firms

The study finds that green innovation mediates the relationship between green intellectual capital/green human resource management and environmental performance. A firm's environmental strategy is found to moderate the relationship between green innovation and environmental performance, with proactive strategies enhancing the positive impact of green innovation.

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13256104460001241.pdf

Jul 14, 11:02 AM

Chinese Consumers' Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

Chinese consumers' herd behavior towards Korean luxury cosmetics is driven more by social identity needs (self-esteem and recognition) than emotional needs (hedonic and symbolic). Fear of missing out (FoMO) plays a mediating role, strengthening the relationship between these psychological needs and brand involvement, which in turn leads to increased herd behavior.

Corporate social responsibility. A strategy for social and territorial sustainability

The study identifies four types of companies based on their corporate welfare approaches: selective, balanced, family-oriented, and territory-oriented. It highlights the importance of corporate territorial welfare as a tool for social and economic development and emphasizes the need for greater collaboration between companies and their local communities.

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s40991-022-00074-0.pdf

Jul 14, 11:02 AM