Charting research on international luxury marketing: Where are we now, and where should we go next?

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Conflicts of Interest

Identified Weaknesses

Rating Explanation

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Paper Summary

Paperzilla title

Luxury Globetrotting: Mapping Where the Fancy Pants Research Is At (But Watch Out, It's a Bit Dated)

This bibliometric analysis of international luxury marketing research (pre-2020) highlights limited academic engagement despite the industry's growth. It identifies key authors, journals, and three main themes: consumers and consumption, tools/methods, and core luxury concepts.

Possible Conflicts of Interest

None identified

Identified Weaknesses

The dataset used for the study is limited to publications from before 2020.

This limits the generalizability of the findings to newer trends.

Solely relying on citation count and average citations per year as a measure of influence may be biased.

Citation count can be skewed by a number of factors.

The study only focuses on English language publications.

This could limit the scope of the study.

Rating Explanation

This is a bibliometric analysis, which by its nature is descriptive rather than providing novel insights. The study maps out the landscape of international luxury marketing research, identifies key themes and authors, but does not conduct any primary research.

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This is our free standard analysis. Paperzilla Pro fact-checks every citation, researches author backgrounds and funding sources, and uses advanced AI reasoning for more thorough insights.

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Topic Hierarchy

Domain:

Social Sciences

Field:

Business, Management and Accounting

Subfield:

Marketing

File Information

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Charting research on international luxury marketing: Where are we now, and where should we go next?

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