Charting research on international luxury marketing: Where are we now, and where should we go next?
Overview
Paper Summary
This bibliometric analysis of international luxury marketing research (pre-2020) highlights limited academic engagement despite the industry's growth. It identifies key authors, journals, and three main themes: consumers and consumption, tools/methods, and core luxury concepts.
Explain Like I'm Five
Scientists looked at a lot of books about selling very fancy, expensive things. They found not many people study this, but they learned who wrote about it and what they wrote, like why people buy fancy stuff.
Possible Conflicts of Interest
None identified
Identified Limitations
Rating Explanation
This is a bibliometric analysis, which by its nature is descriptive rather than providing novel insights. The study maps out the landscape of international luxury marketing research, identifies key themes and authors, but does not conduct any primary research.
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