Charting research on international luxury marketing: Where are we now, and where should we go next?

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Conflicts of Interest

Identified Weaknesses

Rating Explanation

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Paper Summary

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Luxury is Global, Research Isn't: Mapping the Gaps in International Luxury Marketing

International luxury marketing is a growing but fragmented field, dominated by U.S. and U.K. authors, with limited collaboration and a recent surge in publications. Research focuses on consumer behavior, tools, and core themes, but lacks attention to emerging trends like sustainability and the impact of the Covid-19 pandemic.

Possible Conflicts of Interest

None identified

Identified Weaknesses

Static Bibliometric Analysis

The static approach introduces bias toward older publications, potentially overlooking more recent and relevant research.

Limited Coverage and Potential Omissions

The study acknowledges potential omissions of relevant work due to limitations in keyword coverage, database limitations, and exclusion of non-English publications.

Time Bias in Citation Metrics

Citation-based metrics are susceptible to time bias, as older papers have had more time to accumulate citations.

Narrow Focus on International Luxury Marketing

Focusing solely on international luxury marketing might exclude valuable insights from broader luxury research and limit the generalizability of findings.

Rating Explanation

This is a comprehensive review that provides a valuable overview of the international luxury marketing literature. The bibliometric analysis reveals key trends, contributors, and research gaps, offering a roadmap for future research. Although limitations regarding coverage and time bias exist, the study's systematic approach and insightful discussion contribute significantly to the field.

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