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Strategy and Management

The formulation and implementation of organizational strategies for competitive advantage, including strategic planning, corporate governance, organizational design, change management, and performance measurement

3 papers

Papers

After fragmentation: Norm collisions, interface conflicts, and conflict management

The study finds that norm collisions and institutional overlaps in international law do not inevitably lead to fragmentation or chaos. Instead, they frequently lead to cooperative forms of conflict management that generate inter-institutional order, though the normative quality of this order remains contested. The authors propose an 'interface conflict' framework for analyzing these dynamics.

Strategy and Management Jul 14, 07:00 AM

Marketing automation and the scope of marketers’ heuristics

The study finds that marketing automation, while changing the context of decision-making, doesn't eliminate marketers' reliance on heuristics. Instead, the scope of heuristics shifts to different stages of the decision-making process, particularly in data selection, interpretation of AI/ML outputs, and system control. The "black box" nature of machine learning necessitates human oversight and control within automated marketing processes.

Strategy and Management Jul 14, 07:00 AM