Media Influence and Spatial Voting: The Role of Perceived Party Positions
This quasi-experiment investigated the long-term effects of reduced exposure to right-wing media using the Liverpool boycott of The Sun newspaper. Lower working class residents in Liverpool, who were the most affected by the boycott, were more likely to perceive the Labour party as moderate, adopt left-leaning positions on union power, and vote for the Labour party compared to similar groups in other parts of Northern England who continued reading The Sun.