Exploring #HealthLiteracy on LinkedIn: a first look at health hashtag engagement in a professional social media context

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Overview

Paper Summary

Conflicts of Interest

Identified Weaknesses

Rating Explanation

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Paper Summary

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#HealthLiteracy on LinkedIn: Mostly Professionals Talking About Aged Care

This study examined how the hashtag #HealthLiteracy is used on LinkedIn, finding that discussions are primarily centered around professional aged care and institutional settings. Engagement was predominantly passive, with reactions (likes) far outnumbering comments and reposts, which may reflect the platform's professional culture. The study was limited to a one-week sample and faced data access constraints due to LinkedIn's API limitations.

Possible Conflicts of Interest

The authors declared that they were an editorial board member of Frontiers at the time of submission. They claim this did not impact on the peer review process or final decision.

Identified Weaknesses

Limited observation period

The study only captures a snapshot of a week's worth of data, which may not reflect broader trends and engagement patterns over longer periods.

Restricted Data Access

LinkedIn restricts access to data, so the researchers could only access data visible within the one-week window preceding the extraction date, preventing automated metadata retrieval and continuous monitoring. This makes it difficult to scale the analysis and limits insights.

Data collection method

The researchers used a browser extension to collect data. This means they may not have captured everything and could have introduced some bias. There is no mention of attempts to counter this through use of multiple accounts or other means to obtain the data using different entry points.

Limited Analytical Depth

The study primarily focused on descriptive analysis, without exploring deeper patterns or using more sophisticated methods like natural language processing.

Rating Explanation

This is a descriptive study with several limitations, primarily in its data collection methods and scope. While it provides some insights into the use of #HealthLiteracy on LinkedIn, the restricted timeframe and limited data access constrain the generalizability of the findings. It uses an existing LinkedIn profile to gather the data and may not capture trends visible using different accounts.

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