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An Assessment of Prospect Theory in Tourism Decision-Making
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Conflicts of Interest
Identified Weaknesses
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Paper Summary
Paperzilla title
Tourists Hate Losing (and Maybe Overpaying): A Prospect Theory Deep Dive
Prospect Theory (PT) is increasingly used in tourism research to explain decision-making, but misconceptions and methodological inconsistencies exist. Tourists are particularly sensitive to losses (loss aversion) and reference points heavily influence their choices, suggesting opportunities for targeted marketing strategies and policy interventions.
Possible Conflicts of Interest
None identified
Identified Weaknesses
Limited Generalizability
The paper acknowledges limitations in the generalizability of Prospect Theory (PT) to real-world scenarios, particularly in tourism where utilities are difficult to quantify. This limits the practical application of the findings.
Reliance on Stated Preferences
The reliance on self-reported data (stated preferences) in many of the reviewed studies introduces potential biases and may not accurately reflect actual behavior. This raises concerns about the validity of some conclusions.
Conceptual Ambiguity
The paper identifies confusion between related concepts like loss aversion and risk aversion, as well as the certainty/possibility effect. This highlights a need for greater clarity and precision in applying PT principles.
Under-Researched Areas
Limited research on PT applications in certain tourism sub-sectors (e.g., recreation, food and beverage) and on the supply-side limits the breadth of understanding of decision-making across the tourism industry.
Static Decision-Making Focus
The focus on static decision-making processes, rather than dynamic ones, fails to capture the evolving nature of tourist preferences and decisions over time.
Rating Explanation
This is a comprehensive review that contributes significantly to understanding the application of Prospect Theory in tourism. The systematic methodology, extensive literature analysis, and identification of misconceptions enhance its value. However, the reliance on prior studies with varying quality and the inherent limitations of PT in real-world applications prevent a perfect score.
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File Information
Original Title:
An Assessment of Prospect Theory in Tourism Decision-Making
File Name:
Lin_Assessment_Prospect_Theory.pdf
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File Size:
0.76 MB
Uploaded:
July 14, 2025 at 05:17 PM
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