On the "mementum" of Meme Stocks*
This paper introduces "mementum," a new concept describing periods where social media coordination significantly drives stock prices and trading volumes. Using a regime-switching cointegration model on Twitter data, the authors successfully identify these "meme periods" in well-known meme stocks like GameStop and AMC, distinguishing them from other periods of high social media activity in non-meme stocks. The study is limited to Twitter data for its empirical application, though the methodology is presented as platform-agnostic.