Multigroup analysis using SmartPLS: step-by-step guidelines for business research
Overview
Paper Summary
This editorial provides a step-by-step guide for conducting Multigroup Analysis (MGA) using SmartPLS 3.3.2, including measurement invariance testing with the MICOM procedure. It aims to help researchers understand and apply MGA to examine heterogeneity effects in business research.
Explain Like I'm Five
Scientists found a new way to sort out businesses into different groups, like big stores and small stores, to see how they are different or the same.
Possible Conflicts of Interest
None identified
Identified Limitations
Rating Explanation
This editorial provides helpful practical guidance for researchers using SmartPLS for MGA. It is clearly written and well-organized. However, its lack of original research and narrow software focus limits its impact and generalizability, leading to a rating of 3.
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