Lack of Empirical Evidence
The article lacks specific data or empirical evidence to support many of its claims about media trends. For example, there is no quantitative data provided about the claimed shift from logos to pathos, or the frequency of emotional language use.
Lack of Depth and Specific Examples
The discussion is very broad and covers various themes related to media, emotions, and politics without in-depth analysis of specific cases. More concrete examples and detailed analysis are needed to support the claims.
The authors state they focus on the "whats, whys, and hows" of media discourse, but the article leans heavily on theoretical discussion. The application of these questions to concrete media examples is limited.
Limited Focus on Audience Reception
While acknowledging the role of reception, the article primarily focuses on production, with limited engagement on how audiences actually perceive and interpret emotional discourse.